Fender Footwear: Formed in 2004 by Matt Zale with the help of Lori Briel, two footwear industry veterans with more than 50-years of expertise and proven success, Rock 'N Sole, Ltd. is the exclusive Fender Footwear licensee. Fender Footwear will create casual footwear for men, women and children featuring both cutting-edge and classic styling. Fender Footwear's mission is to create shoes that are functional, comfortable, stylish, immediately recognizable.